{"id":6293,"date":"2019-04-17T16:37:14","date_gmt":"2019-04-17T11:07:14","guid":{"rendered":"\/?p=6293"},"modified":"2019-08-01T13:49:52","modified_gmt":"2019-08-01T08:19:52","slug":"digital-transformation-for-a-fluid-e-commerce-experience","status":"publish","type":"post","link":"https:\/\/www.argildx.us\/experience\/digital-transformation-for-a-fluid-e-commerce-experience\/","title":{"rendered":"Digital Transformation for a Fluid E-commerce Experience"},"content":{"rendered":"\r\n

As we ride the wave of Digital Transformation and increasing competition, the demand for sophisticated e-commerce solutions<\/a> becomes imperative.<\/p>\r\n

Looking<\/span>\u00a0at the\u00a0<\/span>fast-changing<\/span>\u00a0<\/span>trends<\/span>\u00a0<\/span>in<\/span>\u00a0the way we\u00a0<\/span>think of\u00a0<\/span>the e-commerce landscape, there is a tremendous rise in the usage of\u00a0<\/span>e<\/span>-commerce\u00a0<\/span>t<\/span>erminology and implementation<\/span>.\u00a0<\/span>As we<\/span>\u00a0<\/span>have already observed<\/span>, there is<\/span>\u00a0a huge surge\u00a0<\/span>in the\u00a0<\/span>number of\u00a0<\/span>organizations focusing on\u00a0<\/span>d<\/span>igital\u00a0<\/span>t<\/span>ransformation<\/span>. As a result<\/span>,<\/span>\u00a0these two words are becoming seemingly interconnected in a lot of ways.<\/span>\u00a0<\/span><\/p>\r\n

Say<\/span>\u00a0for instance\u00a0<\/span>you<\/span>r<\/span>\u00a0business\u00a0<\/span>has started transforming digitally<\/span>\u00a0to keep up with\u00a0<\/span>the\u00a0<\/span>evolv<\/span>ing\u00a0<\/span>business\u00a0<\/span>models and\u00a0<\/span>your competitors<\/span>.<\/span>\u00a0<\/span>Then, y<\/span>ou\u00a0<\/span>would also require\u00a0<\/span>implementing<\/span>\u00a0and conduct<\/span>ing<\/span>\u00a0<\/span>all your\u00a0<\/span>transactions digitally. Hence, incorporating\u00a0<\/span>e<\/span>-commerce becomes a key factor in the\u00a0<\/span>d<\/span>igital\u00a0<\/span>t<\/span>ransformation journey.<\/span>\u00a0<\/span><\/p>\r\n

Why Embrace E-commerce?<\/span><\/b>\u00a0<\/span><\/h5>\r\n

\"\"<\/p>\r\n

It has also becom<\/span>e of utter importance for traditional retailers, manufacturers and wholesalers to embrace technology<\/span>. We<\/span>\u00a0have\u00a0<\/span>been\u00a0<\/span>see<\/span>i<\/span>n<\/span>g<\/span>\u00a0a\u00a0<\/span>huge decline<\/span><\/a>\u00a0in the footfall in<\/span>\u00a0<\/span>brick<\/span>–<\/span>and<\/span>–<\/span>mortar\u00a0<\/span>stores and this\u00a0<\/span>rate\u00a0<\/span>will only grow<\/span>. To satisfy the scaling demand for technology in online retail and wholesale, you must implement omnichannel, multichannel, marketing tools and e-commerce solutions (all these come under the umbrella term<\/span>\u00a0d<\/span>igital\u00a0<\/span>t<\/span>ransformation)<\/span>.<\/span>\u00a0<\/span><\/p>\r\n

To put some weight to\u00a0<\/span>the<\/span>\u00a0argument<\/span>,<\/span>\u00a0let<\/span>\u2019s<\/span>\u00a0walk through a<\/span>n<\/span>\u00a0example of an \u201ce-commerce company that happens to sell pizza<\/span>.<\/span>\u201d (Yes<\/span>,<\/span>\u00a0you heard it right!)<\/span>\u00a0<\/span><\/p>\r\n

It is well known that Domino\u2019s had both an image and a sales problem in the mid<\/span>-20<\/span>00s.\u00a0<\/span>While they made vast improvements in their product quality, what they did in terms of technology and e-commerce innovation was groundbreaking. While we see in today\u2019s scenario a lot of organizations are talking about\u00a0<\/span>d<\/span>igital transformation,\u00a0<\/span>what Domino\u2019s has done<\/span><\/a>\u00a0over the past decade is overwhelming. It is surely a case study for everyone to refer to see\u00a0<\/span>how digital transformation leads to business value<\/span><\/i>\u00a0and improves customer loyalty<\/span><\/i>.<\/span>\u00a0<\/span><\/p>\r\n

Some of the key\u00a0<\/span><\/b>ingredients in the<\/span><\/b>\u00a0d<\/span><\/b>igital\u00a0<\/span><\/b>t<\/span><\/b>ransformation initiative:<\/span><\/b>\u00a0<\/span><\/h5>\r\n