{"id":7363,"date":"2019-09-02T19:10:46","date_gmt":"2019-09-02T13:40:46","guid":{"rendered":"https:\/\/www.argildx.us\/?p=7363"},"modified":"2019-10-25T15:19:06","modified_gmt":"2019-10-25T09:49:06","slug":"how-do-progressive-web-applications-provide-better-omni-channel-user-experience","status":"publish","type":"post","link":"https:\/\/www.argildx.us\/digital-transformation\/how-do-progressive-web-applications-provide-better-omni-channel-user-experience\/","title":{"rendered":"How do Progressive Web Applications Provide Better Omni-channel User Experience?"},"content":{"rendered":"\n[et_pb_section bb_built=”1″ inner_width=”auto” inner_max_width=”none”][et_pb_row][et_pb_column type=”4_4″ custom_padding__hover=”|||” custom_padding=”|||”][et_pb_text _builder_version=”3.25.4″ text_text_shadow_horizontal_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length=”text_text_shadow_style,%91object Object%93″ 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Rapid technological advancement and increasing smartphone usage has inspired the rise of dynamic business models. This paradigm shift has led organizations to transform into digitally advanced businesses. The path to this transformation<\/a> is filled with challenges, which are also possible business opportunities. An example of how enterprises are taking advantage of such challenges is the push for more responsive designs in websites and applications. Hence, the idea for Progressive Web Applications (PWAs) that enable enterprises to easily offer omni-channel user experience. When it comes to mobile apps, most companies face two common challenges, which can be successfully converted into business opportunities.<\/p> Progressive Web Applications<\/strong> (PWAs) make it easier for brands to successfully reach and engage<\/em> their target audience. You can retain customer loyalty using PWAs by scripting user journeys on a better omni-channel user experience (UX). In this article, we will understand how progressive web applications can make omni-channel UX better. Firstly, we need to understand the core concepts of progressive web application and omni-channel UX, and then understand how they are connected to each other.<\/p> In short, these are applications which are fast, reliable and engaging. When we say an application is reliable<\/strong>, not only should it be secure but adapt to variable situations<\/em>. A common situation that is variable in nature is the state of your network. When launched from the home screen, a Progressive Web Application loads up instantly, regardless of the network state. When we say fast<\/strong>, the application should load within 3 seconds.<\/p> 53% of users abandon the site if it takes more than 3 seconds to load. \u2013 Google<\/strong><\/em><\/p><\/blockquote> When we say engaging<\/strong>, it means providing an immersive user experience. You should be context aware and provide interesting content to the users. Moreover, your apps should have the ability to re-engage<\/strong> users with push notifications.<\/p> Omni-channel UX can be well described by its elements. Here are some of the elements of omni-channel user experience.<\/p> Consistency<\/strong>: Users expect a consistent as well as meaningful experience<\/strong> while interacting with your brand in any channel. Here, consistency refers to something much broader than brand consistency; it refers to familiar screens, well-positioned buttons, a singular tone of voice, and uniformed functionality.<\/p> Where<\/em> consistency lacks<\/em>, your credibility might suffer<\/em>.<\/p><\/blockquote> Context Optimization<\/strong>: You can really maximize the value of an omni-channel approach by optimizing each channel for specific interactions. Another benefit of this practice is the opportunity to differentiate yourself from your competitors by enhancing customer engagement<\/strong>. You can achieve this by leveraging the exact technological capabilities of each channel.<\/p>\r\n\r\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.25.4″][et_pb_column type=”1_2″ custom_padding__hover=”|||” custom_padding=”|||”][et_pb_image _builder_version=”3.25.4″ src=”https:\/\/www.argildx.us\/wp-content\/uploads\/2019\/09\/twitter-lite-mobile-view1.png” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” z_index_tablet=”500″ align=”center” \/][\/et_pb_column][et_pb_column type=”1_2″ custom_padding__hover=”|||” custom_padding=”|||”][et_pb_text _builder_version=”3.25.4″ text_text_shadow_horizontal_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength=”text_text_shadow_style,%91object 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header_4_text_shadow_vertical_length=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” z_index_tablet=”500″]\r\n\r\nWhat are Progressive Web Applications?<\/strong><\/h6>
What is Omni-channel User Experience?<\/strong><\/h6>