There was a time when it felt weird speaking to one’s device in public. Those were the days when voice assistant was still largely a concept that had just started to take shape. Cut to the present and we can’t imagine doing some things manually anymore! We’re so used to pulling up Alexa, Siri or Google Assistant for anything even as trivial as playing songs or turning off the lights. It’s truly the future.
Nowadays, it is perfectly normal to hear someone speak to their device.
“Alexa, what’s the weather like today?”. Then, we ask Alexa to set our room temperature accordingly.
Siri has become the personal assistant for some and they rely excessively on it to take care of their daily schedule and even text or make calls. We are using our voice to the maximum with the help of voice interface technology.
Every business aims at expanding its user base through optimum use of the digital platform. Now, AEM has already been ruling the CMS market by enabling businesses to scale per requirements, whereas voice assistants are currently the talk of the town. With both being the contact point for most of the user online experience, connecting them would significantly boost user engagement.
“A third of American consumers now own an Amazon Echo, Google Home, or Apple HomePod, according to new research by Adobe. But by the end of the upcoming holiday season, that number will hit almost 50%.” — Forbes (September 2018).
AEM and Alexa (or any other voice assistant) are not a very conventional duo if we look to combine the capabilities of the two. Both have their own varied capabilities and use cases. AEM on one hand enables marketers to seamlessly edit, pull and push content onto their websites ramping up the audience experience, and Alexa on the other hand is allowing people to talk with technology.
However, if we look at the broader picture, both are presenting content to audiences, though through different mediums. With the way virtual assistants are exposed, it is now possible to connect the two content providers. Alexa and Google Assistant provide the capability to make new skills (actions the voice assistants can perform). Developers can easily complement the existing voice assistants with new capabilities of their choice or what the business demands in their AEM website.
Let’s have a look at the use cases:
1. You are a news firm publishing articles onto the website every hour of the day. The consumer will now have access to latest news with voice search because it’ll be exposing the same articles via Alexa/Google Assistant. “Hey Alexa, what’s the latest news on THEBESTNEWSCOMPANY.com”.
2. Employee Human Resource Management System. “Hey Google, do I have any leaves left?”.
3. Restaurant Business. “Hey Alexa, is there something special cooking at THE BEST RESTAURANT”.
4. Travel Booking Firm. “Hey Google, are there any rooms left in THE BEST HOTEL in THE BEST TRAVEL PLACE.”
5. As a website admin you might want to know the replication status of content pages or read out reports from the website dashboard. “Hey Alexa, is the new AEM-Voice Optimization page published yet?”
What we are trying to achieve opens a whole new set of opportunities and use cases for developers and the audience to play with. Let us know how Alexa (or Google Assistant) can fit into your domain and we can assist you in exploring the best of both worlds (AEM and Voice Assistants).